It's tough out there. Plenty tough. Just drive down any town's Main Street and you will see the casualties of this tough economy.
And, the reasons for those failures are as diverse as the people who lost their life savings with the collapse of their business.
So, what is a business owner to do? Do you analyze those failures in the hope you will avoid making the same mistake ... or do you look at the survivors and try to learn how they thrived while their competitors toppled along the way?
Here are some interesting facts as taken from a recent USA Today article:
16 out of the 30 corporations that make up the current Dow Jones Industrial Average started during a recession
Walt Disney Corporation began during the recession in 1923-24.
Hewlett-Packard Corporation began in 1938 during the Great Depression.
Microsoft Corporation began during the 1975 recession.
This USA Today article also notes that in the recession of the early 90s, 25% of downsized executives over 40 started their own companies. It makes you think that, perhaps, recession is a natural way to clean house and restart the economy anew, even though it is very painful.
A tough economy along with very formidable competition doesn't stop some people. At the peak of the Great Depression, twenty-two year-old George Jenkins quit his job as manager of a Florida Piggly Wiggly and started his own grocery store next door. The store not only survived right next door to its competitor, but eventually became the chain of 1,000+ Publix stores out there today.
Our success or failure is very much a result of our attitude. If you believe you can't ... then you can't.
The winners, the survivors, all share a common ingredient that transcends hard work. They "branded" their image and identity and imprinted their "brand" in the minds of their customers.
The world is not sitting there waiting for you ... or your message. Don’t just become part of the scenery. Your company's image is the key to standing apart from the rest.
Delivering a fully integrated marketing communications program for your company and its brands is what we're all about. With QuestUSA as a resource, your brand will take on renewed strength and vitality, as it sets itself apart, proudly showing its vibrant identity, brand image and personality.
If you choose to partner with us, we'll develop an action plan that is unique to your company's requirements, challenges and goals. The result will be a pointed, focused marketing plan for all levels and layers of communication.
“The toughest thing about success is that you've got to keep on being a success.” IRVING BERLIN
"Shallow men believe in luck. Strong men believe in cause and effect." RALPH WALDO EMERSON
"Six essential qualities that are the key to success: Sincerity, personal integrity, humility, courtesy, wisdom, charity." WILLIAM MENNINGER
"Those who bring sunshine into the lives of others, cannot keep it from themselves." JAMES M. BARRIE
"Work for something because it is good, not just because it stands a chance to succeed." VACLAV HAVEL